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Licensing Scheme

Recipients of an Australian International Design Mark™ for good design, Australian International Design Award™ for design excellence or the Australian International Design Award™ of the Year for world class design are given the opportunity to license these certification trademarks for use in the packaging and promotion of their award winning products. These internationally recognised symbols have enhanced the marketability of a wide variety of innovative products. As many companies have discovered these trademarks deliver real commercial benefits and offer an effective means of product differentiation at point-of-sale. For more information on how your company might benefit from these iconic design symbols, please contact us.

Buying by Design

Recognising good product design can be challenging for consumers. The Australian International Design Mark™, Australian International Design Award™ and Australian International Design Award™ of the Year offer consumers a clear indication of exceptional design standards in manufactured goods. Consumers can be assured that products carrying these trademarks have been professionally designed and manufactured to the highest quality, and have been put through their paces by an independent panel of design experts acting on behalf of Standards Australia, Australia’s national standards body.

Our professional judges take the guesswork out of purchasing a product and seek to answer the questions consumers ask at point-of-sale, including:

  • How well has this product been made?
  • How well does this product work?
  • How reliable is this product?
  • How safe is this product?
  • How easy is this product to use?
  • How innovative is this product?
  • How original is this product?
  • How environmentally friendly is this product?
  • Does this product represent good value for money?
  • Does this product represent the latest in world design trends?

    More Information

    To find out more about the Australian International Design Awards Licensing Scheme, contact us


    View Terms and Conditions of Licensing



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