The following assessment criteria apply for the selection of the First Round Shortlist, Australian International Design Mark™ and Australian International Design Award™. Some questions that the judges might ask when addressing the criteria have been provided below.

Innovation

	Is the design new?
	Is the design original?
	Is the design intelligent?
	Does the design have any world-first features?

Visual/Emotional Appeal

	Is the design aesthetically pleasing?
	Is the design resolved (consider form, colour, details)?
	Is the design emotive?

Functionality

	Does the product perform well?
	Does the product meet the needs of its user?

Quality and Manufacture

	How well has the product been made?
	How well has the product been finished?
	Is the product durable?
	Is the material selection appropriate?

Human Factors: Ergonomics, Semantics and Safety

	Is the product easy to use?
	Is the product easy to understand?
	Is the product safe?
	Does the product comply with all applicable Standards?

Environmental Sustainability

	Is there a need for the product?
	Is the product long lasting?
	Is the design water, material and/or energy efficient?
	Does the product comply with environmental best practice?

Australian International Design Award™ of the Year

Over and above the assessment criteria identified above, the Australian international Design Award™ of the Year:

	is one of the top six performing products entered that year;
	addresses all applicable design criteria to world standards;
	breaks new ground in its area of product development;
	might be considered an Australian or international design icon;
	does more to promote the value of professional design to business and the general public than any other product entered that year.

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